Quick Guide to the Hottest Online-Only Fast Fashion Shops

SF article

Shopping for new clothes just isn’t what it used to be. Why sit in traffic, drive around in circles searching for a parking spot, walk around the mall for hours looking through dozens of stores with no guarantee of finding what you came in search of…when you can do it online in half the time without having to move a muscle? Online shopping has been on the upward trend for years, but recently the younger generations are drifting away from regular stores in favor of fast fashion, online-only options to stay trendy. These shops are easy to navigate, updated regularly, and contain unique, affordable fashion which is what makes them all the rave. Here are the hottest online-only stores to look out for:

Nasty Gal

Nasty Gal is the pioneer of all online-only, fast fashion stores. What started as an eBay store selling a highly curated selection of vintage pieces has grown to become an international style source offering both new and vintage clothing, shoes, and accessories. You won’t be able to click out of Nasty Gal without wanting to make a purchase. The prices are a bit higher than other online-only stores, but you’re paying for good quality and unique designs.  For everything current and trendy, this is the place to look.


Hautelook is actually a Nordstrom owned company, so you know they’ll have the good stuff. What makes them unique is that every morning at 8 a.m., they launch new limited-time flash sale events which means it’s first come, first serve. They offer women’s and men’s fashion and accessories, beauty, kids’ apparel and toys, and home décor. Usually the hot items sell out rather quickly so you want to be ready to pounce when you see something you like. This site has definitely been the cause of many impulse purchases, but the great thing about HauteLook is that they have a super flexible return policy, so you aren’t stuck with anything you don’t like. Plus, for your convenience, you can make returns at any Nordstrom Rack location. Items they sell are usually extremely discounted and can be up to 75% less expensive than their original, department store prices. There is one catch though, you have to sign up and be a member. But they don’t charge you and they only ask for basic information like your name, email, gender and zip code.


Tobi is a youthful, California based company whose mission is to give customers the latest fashion trends at amazing prices. With hundreds of styles and colors to choose from, you’re sure to find something you love! Tobi is also awesome with returns and will refund you for anything that doesn’t meet expectations. The great thing about this company is that they are always striving to give their customers a bang for their buck with frequent promotion code discounts. When shopping with Tobi, your first order is 50% off and all new arrivals are 30% off. If that doesn’t reel you in, I don’t know what will.


ThreadSence is an indie-inspired, free-spirited company with fun clothes that give you those summer music festival vibes. They go beyond just clothing and feature their favorite music artists on their site as well as give customers a festival guide full of tips and fashion suggestions. ThreadSence is not just a brand, but it is a culture centered on music festivals, shows, art, literature and spontaneous fashion trends. They even offer trendy pieces that add style to your home or apartment.

Profile photo of Julianne Smith
Junior business student at Washington State University. Go Cougs!

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